The secret to creating compelling copy is having a fundamental understanding of the product or service being sold and knowledge of the customer—who they are, their wants and needs, fears, hopes, dreams and their motivation to take the desired action—to buy your product! Utilizing this information skillfully when composing copy is what attracts customers to your product or service.
I have a rich and varied background and working experience and have been fortunate to work with talented and bright people in various specialties. My training has taught me to look at a problem, product or service; conduct research to fully understand the objective and the consumer market; target the key selling points and concisely compose copy that sells—keeping in mind the goals and needs of the client.
If I haven’t worked on a specific product, problem or service, I’ll perform the appropriate research and will fully understand the objective and the market, qualifying me to write copy in most fields.